Data & Programmatic consulting

We analyze data. You get clear information on how to improve Your campaigns.

Better marketing decisions thanks to the technology and data analysis

For many years, we have been helping marketers to use data for their business improvement. As a part of the Cloud Technologies group, we analyze online behaviour by using our own DMP technology for data analysis. It is one of the largest data warehouse in the world.

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segments in compliance with the international IAB standards available on the DMP platform

Use Big Data analysis to increase your marketing effectiveness

Know your audience

Know the demography, behaviour, and purchase intentions of a given audience by using one of the largest in Europe data warehouse with data about Internauts.

Make decision based on data

We precisely measure the course of a campaign. We collect, analyze, and organize data for you to make better decisions.

Optimize campaigns

Analyze the course of a campaign as well as profiles that belong to the best converting audience. Increase the effectiveness thanks to data analysis.

Discover the most effective channels

Prepare a budget on channels that bring the greatest return. Analyze the customer journey to choose the best way of reaching users.

Use data and increase the effectiveness of a campaign

Along with the development of the Internet, the amount of generated data is growing rapidly. Those are valuable information about the behaviour of users: what they search for and what are their interests. That is why marketers, to increase the effectiveness of their campaign, increase investments for the analytical tools.

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more spent marketers on data management technologies in 2018 if compared to the previous year.

We will show you how to change data into valuable information.

Data consulting

Data consulting

Use the technology that is connected to the largest database about Internet users in Europe.

Campaign optimization

Campaign optimization

Our data science team will help you to form the goals of an online and offline campaign as well as to find the right information based on Big Data analysis.

Data-driven campaigns

Data-driven campaigns

Run and optimize campaigns on the basis of data about the behaviour of users.

Attribution modeling

Attribution modeling

Monitor customer journey. Check what forms and channels are the best to invest in to maximize conversion.

Data modeling

Data modeling

Find digital twins of the best converting users, create your own segments.

Audience Reports

Audience Reports

Check the age and interests of your audience. See the features that distinguish them.

In-house programmatic

In-house programmatic

With our experience and the know-how, you will create your own programmatic and start to run campaigns on your own.

Trading desk

Trading desk

We share our know-how and tools to run programmatic campaigns for you. We provide our own traffic and proprietary DMP and DSP platforms. 

 Mobile data

Mobile data

We provide a high quality data about mobile users. Reach clients from a specified location.

Monetization and data selling

Monetization and data selling

Open a new source of revenues - we help to monetize the data about users that you already acquired.

Media audit

Media audit

We will check if the media budget is used as effectively as it is possible. We will show you the best channels and ways to optimize your spendings.

We start from Big Data Analysis. Knowing your audience is the
key factor for a campaign to be effective

At the beginning, we analyze the requirements for a good understanding of your business and to find the optimal solution

1. Requirements analysis

We begin by acknowledging the character of your business. Our next steps depend on the market, product, and characteristics of your audience.

2. The model of cooperation

Together we choose the most effective way of cooperation and decide to what extent the actions of your department and the company will be supported.

3. Modeling and optimization

While cooperating, we are constantly monitoring the course of the activities. We analyze data to choose the most efficient methods and achieve the assumed goals.

Increase the marketing effectiveness with data. It is within your range