Case Studies listCreating custom target groups for an e-commerce company from an electronic industry
300% return from investments as a result of finding the right groups of clients to whom personalised ads were directed.
01.
Our goal
The main goal of our activities was to increase sales by analyzing profiles of the audience and selecting key segments of clients.
02.
Execution
While running a campaign for one of the largest e-commerce that sales electronics in Poland, we started to analyze profiles of the audience. We checked what are the characteristic features of our best clients and created custom target groups that were used in our campaigns.
Collecting data about the campaign audience
Pixels were implemented into all earlier mentioned websites. Those pixels allowed us to collect anonymous data about the audience that saw the content, and store it on the DMP (Data Management Platform).
Next, we prepared behavioural reports about the audience of blogs that allowed us to gain information about their interests, demography and intentions that we used to create the custom and look-alike segments.
Results
0
ROI
0
campaigns
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value of “electronica” baskets
Increase the effectiveness of the campaign thanks to high-quality data
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