Case Studies listPerformance campaign for our
client from the automotive industry
By employing precise targeting for people interested in a car purchase, we increased the clickthrough indicators in the campaign by 10 times
01.
Our goal
Our goal in marketing activities for one of the leading automotive brands in the country was to target clients interested in the offer to the shopping website or to the website where they could book drive tests. Our second goal was to find people who earlier did not have an opportunity to know the details of the offer.
02.
Execution
In marketing activities for one of the leading automotive brands, we employed data analysis and precise targeting. We started our activities from a precise analysis of profiles that belong to people who visit client’s websites, and on the basis of this analysis, we created segments of the best converting users. Those are the users who book drive tests the most often and search for car offers. Our ads were targeted to them.
Collecting data about the campaign audience
Pixels were implemented into all earlier mentioned websites. Those pixels allowed us to collect anonymous data about the audience that saw the content, and store it on the DMP (Data Management Platform).
Next, we prepared behavioural reports about the audience of blogs that allowed us to gain information about their interests, demography and intentions that we used to create the custom and look-alike segments.
Results
0
Increase in shares
0
increase and keeping of the successful clicks
0
higher CTR than the market average
Increase the effectiveness of the campaign thanks to high-quality data
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