Case Studies listSEM and display campaign for a client from a financial industry
700% more leads every months thanks to the efficient managements of campaigns aimed to gain contacts.
01.
Our goal
The goal of our activities was to start a free demo account for our client- one of the leading Polish banks, extend the forex account lifetime, and increase conversion of creating real accounts from demo accounts.
02.
Execution
Cooperating with our client - a leading bank in Poland - we managed the system of gaining leads in the scope of currency market services.
Collecting data about the campaign audience
Pixels were implemented into all earlier mentioned websites. Those pixels allowed us to collect anonymous data about the audience that saw the content, and store it on the DMP (Data Management Platform).
Next, we prepared behavioural reports about the audience of blogs that allowed us to gain information about their interests, demography and intentions that we used to create the custom and look-alike segments.
Results
0
lower cost of conversion
0
increase in number of leads per month
0
only that much increased the expenses of our client
Increase the effectiveness of the campaign thanks to high-quality data
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